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Balmain case highlights risk of using specialised public with low distinctive character marks

By AWA | Posted on April 20, 2020

Balmain’s appeal to the General Court demonstrates that applicants should not rely on a specialised public for goods or services when applying for a trademark Background Balmain is a French luxury fashion house founded in 1945, which operates globally across 16 stores. In addition to its iconic logo and coat of arms, Balmain uses a lion’s...

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Filed under: Insights

Tags: Balmain, enforcement, EU, General Court, IP, trademarks

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