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Trademark Protection in China – if everyone could be Disney…

By AWA | Posted on February 29, 2016

In October 2015, the Chinese State Administration for Industry and Commerce (AIC) announced a special one-year nationwide campaign to protect the Disney trademarks. The campaign aims at attacking infringements of Disney trademarks, protecting the rights of consumers, creating a fair market and maintaining China’s international image of IPR protection. Routine monitoring (including online monitoring) will...

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Filed under: Insights

Tags: Administration for Industry and Commerce, Disney, SAIC, Shanghai AIC

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